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Weekly Music Publishing Update: Friday, July 14, 2017

By Julia Pernicone, Songtrust Account Associate

Flikr | https://www.flickr.com/photos/downloadsourcefr/16373624539

 

The talk of the music industry this week has been in regards to the “fake artists” that have been popping up in playlists all over Spotify.  These artists have seemingly no web presence outside of the songs that appear on Spotify, though the songs have garnered hundreds of thousands of streams and more from inclusion on Spotify’s official playlists with millions of followers.  Music Business Worldwide has done some vigorous investigative journalism into the matter and come up with some interesting insight.

Earlier this week, MBW posted a list of 50 names of the fake artists they had identified, along with a statement from Spotify denying that the streaming service has anything to do with these ghost artists’ presence on the platform.  A spokesperson said, “We do not and have never created ‘fake’ artists and put them on Spotify playlists. Categorically untrue, full stop,”

“We pay royalties -sound and publishing – for all tracks on Spotify, and for everything we playlist.

“We do not own rights, we’re not a label, all our music is licensed from rights-holders and we pay them – we don’t pay ourselves.”

MBW looked further into the artists it identified, with help from people who reached out with more seemingly fictional acts, finding a few common threads between them.  First, it found that swedish production duo Andreas Romdhane and Josef Svedlund (better known as Quiz & Larossi) were behind a number of the tracks.  But after an even closer look, it found that an even larger number of the artists were connected to another Swedish company: Epidemic Sound.  Epidemic Sound is a library of royalty-free music that buys copyrights outright from the composers with which they work.

MBW speculates that Spotify and Epidemic Sound have a direct agreement that allows Spotify to pay less than its typical rate in exchange for placement on its top playlists.  Because of the way Spotify pays royalties, (on a ‘service centric’ basis, where royalties are distributed based on artists’ percentage of total plays on the platform), this would allow Spotify reduce the total amount they are paying out to labels and publishers of legitimate artists/writers.

While none of this is confirmed, and oth Spotify and Epidemic Sound have denied that they are working together to put these non-existent artists’s music on Spotify’s playlists, it is certainly an interesting developing story.  Chris Castle, of MusicTech Solutions, gave his take on the issue, touching on the idea of “scale.”  Facebook, for example, has been struggling with the spread of fake news on its platform.  An issue it only put effort into resolving after it realized its likely effect on the Presidential election in the United States.  He says that the only way to truly address problems such as fake artists or fake news is to keep services clean by not allowing that content in the first place; but this isn’t achievable at scale.  

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Weekly Music Publishing Update: Friday, June 23, 2017

By Julia Pernicone, Songtrust Account Associate

Wikimedia Commons / https://commons.wikimedia.org/wiki/File:NMPA.jpg

At the National Music Publishers’ Association (NMPA) Centennial Annual Meeting in New York this month, Sony/ATV CEO Martin Bandier was awarded the Life Service Award.  In his speech, he spoke about how songwriters and music publishers are not given their fair share of revenue and recognition in the wake of the streaming revolution.

“Far too often the songwriter’s contribution is overlooked or even forgotten. I have no doubt that this lack of public recognition has played a major part in why songwriters are not treated on an equal basis as the recording artist.”

“When I look today at the likes of Spotify, Apple Music and YouTube, I ask: where are the names of the songwriters?”

Bandier noted than in any given week, 95 songs on the Billboard Hot 100 Chart are written in part by someone other than the recording artist.  He mentioned that “without the songwriters coming up with the words and the music in the first place, there would be nothing for the artist to record and no music to stream.”  He proposed that all streaming services start displaying songwriter names as prominently as the artists who have recorded the songs.  He thinks this small step will remind everyone of the immense value songwriters provide the music industry, and hopefully ensure more equal compensation for songwriters and publishers in the future.

A newsworthy catalog to hit streaming services this month was Taylor Swift’s.  She and her label chose to withhold the catalog from all streaming services except Apple Music in November of 2014, citing piracy and Spotify’s free tier.  But since then, the streaming market (and revenues) have grown exponentially.  In the first week of the songs being available, Billboard estimates that the catalog generated about $418,000 in the US alone.  Only $64,000 of this was generated by the compositions and will be split between all co-writers and publishers of the songs.  The discrepancy between the revenue generated on the master and composition side is immense and quite unfair.  In sync licenses, masters and compositions are typically licensed at the same rate for both sides; so why is the difference so large in royalties from streaming?

Streaming has clearly become the main format for music listening.  Spotify recently reached more than 140 million active users and is integrating a collaborative playlist tool into Facebook Messenger.  As we continue through this “streaming revolution,” as Bandier said, “the wider world – and most especially streaming companies – must start to fully acknowledge the essential contribution that songwriters make to music and to the success of the music business…Ultimately, it will play a part in ensuring that these will become the best of times for everybody, including the songwriters and music publishers.”

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Weekly Music Publishing Update: Friday, May 12, 2017

By Anna Miceli, Songtrust Royalties Coordinator

Wikimedia Commons / https://commons.wikimedia.org/wiki/File:NYC_Times_Square_wide_angle.jpg

For the first time in more than a decade, the Grammy Awards will be returning to New York City for the airing of the 60th anniversary ceremony. The Grammy celebration had previously rotated its location in the 70’s, 80’s and 90’s, until 2004, when it resided in LA for the next 14 years.

The award show will be held at Madison Square Garden, the site of many legendary moments in New York City and music history. Madison Square Garden hosted the Grammy’s twice, in 2003 and 1997, and will be home to the 2018 ten day production.

The fight for the Grammys to return to New York City began in 2014, and flourished shortly after Julie Menin was appointed commissioner of the New York City Mayor’s Office of Media and Entertainment last February. Julie Menin and her department worked hard to bring the celebration of music back to New York, and defray the costs associated with moving productions to the East Coast. Costs were successfully offset by the forming of a host committee, of which includes local unions, Adidas, and Downtown Music Publishing.

The 2018 New York Grammy location is an important part of the city’s new initiative to celebrate its diverse musical culture. The city announced that June will be the first-ever New York Music Month, celebrating with 30 days of concerts, workshops, and programs for music creators and appreciators alike. New York Music Month will be produced in partnership with New York Is Music, co-founded by Downtown Music Publishing and Songtrust CEO, Justin Kalifowitz.

Julie Menin stated, “Music has never been housed in any city agency before, so this is a real seismic change. We think people know the work we’ve done to negotiate to bring the Grammys back; we feel that, with our music industry report and New York Music Month, we’re going to continue to support the music industry.”

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Weekly Music Publishing Update: Friday, April 28, 2017

By Julia Pernicone, Songtrust Account Associate

Pixabay / https://pixabay.com/en/spotify-streaming-music-1360002/

Spotify has acquired Mediachain Labs, the core team behind the open source Mediachain protocol, to develop a decentralized network for sharing data critical to getting songwriters paid–in other words, a blockchain.  “Blockchain” has been a bit of a buzzword in the music industry lately, specifically within the publishing sector.  It’s certainly been a point of contention and debate amongst various industry players–publishers, songwriters, digital service providers, labels–but the adoption of a secure-but-shared hub where rights holders can enter and update their data and users of music can access that data has become inevitable to propelling the music industry forward.  From Songtrust partner DotBlockchain to ASCAP, SACEM, and PRS teaming up with IBM, it seems that members from all different sectors of the music industry are trying their hand at solving its biggest problem: ensuring transparent, accurate, and open data for music users and creators to properly pay rights holders.  George Howard, Associate Professor of Music Business/Management at Berklee College of Music and Co-Founder of Music Audience Exchange, recently wrote in Forbes of the importance of artists adopting blockchain technology in order to claim (and reclaim) control of their copyrights.

In a blog post announcing the acquisition, Mediachain noted their vision for “the future of media metadata: a shared data layer is key to solving attribution, empowering creators and rights owners, and enabling a more efficient and sustainable model for creativity online,” and described Spotify as a “champion of transparency and open data for artists.”  The partnership with the digital streaming service will leave Mediachain open source and openly licensed.

Mediachain was launched in 2016 with backing from Andreessen Horowitz and Union Square Ventures.  In an interview with George Howard in 2015, Andy Weissman of Union Square Ventures laid out a concise framework for applying blockchain technology to the music industry:

“1. Assume no change in copyright laws in the US.

2. To afford yourself of those protections, you must ‘register’ your copy on the Blockchain. In that way, the ‘rights’ will be publicly listed. As those rights may be transferred, the chain of ownership will as well.

3. One benefit here could be that one could also stamp your own rules on that copy. Programmatically, we would see what you desire as to that piece of media and how it may be used. These of course could change over time, as you desire.

4. This would then be a decentralized registry, but even more as the rules would be machine-readable. This could enable apps and services to be built on top of them.

5. This could achieve the end state of being the ‘Nirvana music API.'”

Billboard describes the relationship between blockchain technology and the music industry as a “ledger that connect data ‘blocks’ containing data about every song and its rights holders.  The ledger is ownerless, with multiple participants able to contribute.”  The music industry news source also noted the music industry’s historical problems with messy and inaccurate metadata, and that Spotify’s new team of blockchain efforts can speed up the process of applying blockchain technology to the music industry, therefore “transform[ing] and streamline[ing] publishing and royalty payments to artists and rights owners.”

 

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Weekly Music Publishing Update: Friday, April 21, 2017

By Julia Pernicone, Songtrust Account Associate

Motown Records / http://www.ebay.com/sch/sis.html?_nkw=1973+Stevie+Wonder+Musician+Headphones+Press+Photo&_itemId=190745169144&_trksid=p2047675.m4099

ASCAP’s 12th annual “I Create Music” Expo took place last week in Los Angeles.  The national conference dedicated to songwriting and composing provides a unique opportunity for songwriters, composers, artists, producers, publishers – and those in the industry that support them – to come together to share their knowledge and expertise. The programming offered to attendees includes celebrity Q&A’s, master classes, songwriting and composing workshops, publisher and business panels, one-on-one sessions, DIY career building workshops, showcases and performances, song feedback panels, state-of-the-art technology demos as well as leading music industry exhibitors.

On the opening day of this year’s conference, Billboard senior writer Melinda Newman moderated the “We Create Music” panel, featuring five of today’s most successful songwriters, Sam Hollander, Dave Pirner, Ashley Gorley, Jeff Cardoni, and James Fauntleroy who offered insight to the aspiring songwriters in attendance.  Hollander, who has written hits for acts such as Fitz and the Tantrums, Train, and Pentatonix gave the following advice: “Dare to suck.  You have to start somewhere and you have to be fearless.”

On another panel, “Getting Credit Where Credit is Due,” songwriters Desmond Child, Aloe Blacc, Alex Shapiro, and founder of independent song data web platform/app Auddly Niclas Molinder discussed the importance of crediting songwriters and producers in the age of streaming.  Blacc said, “If I fall in love with a songwriter, I should be able to type that name into a service and listen to those songs regardless of who the singers are. The story behind the song is just as important.”  Molinder stressed the responsibility of creators to take charge of their data and know their splits.  Not only is this important for creators to receive their well-deserved public credit, but also for them to be able to properly collect their rightfully earned royalties.

On the topic of songwriter royalties, congressional legislator Congressmen Doug Collins (R-GA) and Representative Karen Bass (D-CA) joined the “Music Licensing Reform: Fight For Your Rights” panel to discuss the issue of reforming the U.S. music licensing system.  The two legislators, though from opposing political parties, both agreed that the current system, anchored in 76-year-old consent decrees, is antiquated, inefficient, and stifling free market competition.  The panelists discussed the Department of Justice’s denial to review the consent decrees, and how songwriters need to continue to be involved, meeting with legislators to educate them about the impact reviewing these decrees could have on their ability to make a living as songwriters.

Finally, at the Expo’s closing keynote session, Stevie Wonder was presented with ASCAP’s first Key of Life Award.  For two hours, Wonder reflected on his 50-plus year music career, what inspires his songwriting, and the stories behind some of his classic songs.  On staying committed to music, Wonder said, “You have to put work into that which you love. Then you’ve got to listen objectively. It’s fun to get to a place where you can challenge. When I was doing Songs in the Key of Life, I had this little transmitter that I hooked up and would listen, listen and listen. It’s all about the feeling every time.”  At the end of the keynote conversation, Wonder offered the opportunity for ASCAP to select emerging songwriters to collaborate with him on four songs he’s been developing.

 

 

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