BMI has announced a new programming resource for their digital licensees. As part of BMI’s communications plan, the performance rights organization is developing video programming to tell the story of BMI songwriters. The first installment in this program is “Behind the Song: The BMI Songwriter/Producer Series.”
This program offers intimate, candid and informational sit-downs with some of music’s most influential producers and songwriters, including Colbie Caillat, Kara DioGuardi (Christina Aguilera, Britney Spears), J.R. Rotem (Sean Kingston, Usher, 50 Cent), with more to come every week from the likes of Jim Jonsin (Beyonce, Usher, Eminem), Rodney Jerkins (Michael Jackson, Jennifer Lopez, Lady Gaga, American Idol), and Jude Cole.
BMI’s ‘Behind the Song’ video series is also now available for your website and mobile applications. Check out the YouTube links for access to video embed codes for your website or mobile apps. If you decide to use the program, please send a link to the page on your site featuring the videos to firstname.lastname@example.org and include your mailing address to receive a gift from BMI.
For more information, head over to BMI to read more!