Avicii thrives as Sweden’s top songwriter, followed by Tove Lo and Max Martin. According to Musikforlaggarna, the Swedish Music Publishers Association, Avicii was Sweden’s top songwriter in 2015, as a writer on 6 of the country’s top 100 songs. The second most popular song in Sweden last year was Ellie Goulding’s “Love Me Like You Do,” co-penned by Tove Lo and Max Martin.
Sun Records has partnered with Musicbed to offer much of its older catalog for licensing, in an effort to reach a new generation of fans. Sync licenses earn a total of $900 million annually, but the most well-known songs are not always the ones that get synced. Sun hopes to “bring back some of the music that’s been sitting on the shelf for a long time” by making it easier to license through Musicbed’s platform.
After months of teasing, Spotify is launching video on the platform. For now, the video content will be free, and will feature pieces from VICE media, NBC, BBC, TeamCoco, Amy Poehler, and Tyler, the Creator. In addition to the video component, the service will be offering podcasts. VP of Product, Shiva Rajarman says that the company will be “betting more on curation. If it’s [a piece of video] that inspires you around science, we might have a few podcasts lined up to follow that.”