Event Recap, Recommended Reading

Songtrust at Halifax Pop Explosion

Songtrust Staff
Songtrust Staff on Nov 1, 2018

Songtrust at Halifax Pop Explosion (HPE)Songtrust is proud to attend and network with music business professionals and songwriters at events around the globe. Last month our team headed to Nova Scotia for the Halifax Pop Explosion (HPX), a growing conference dedicated to bringing together industry professionals, artists, and fans from around the world to discuss current trends, topics, and issues in the music industry.

HPX is a brilliant opportunity to meet like-minded individuals and businesses, is flexible and accommodating, and provides diverse environments to engage with various levels of the industry. Our goal was to boost brand awareness, spread the word about music publishing, and network with music industry professionals via panels, networking events and personal meetings.

Behind-the-scenes of Songtrust at HPE

HPX was a smaller event, which builds trust and community faster. Business correspondence at this event is honest conversation, and not focused on pitching as much. Interestingly, we found little information being offered to writers and publishers of potential revenue streams they could take advantage of in addition to SOCAN. As well, Elizabeth experienced collaboration with other attendees and prospects due to the intimate bond of the festival. 

We have a very good opportunity to learn more about how songwriters and musicians identify themselves and engage with publishing versus the other areas of the music business. Events such as HPX enable us to find out how much knowledge of music publishing creators in the community have to identify gaps that we can hopefully help fill.

Elizabeth McBride, Publishing Specialist, attending HPE

Our Publishing Specialist, Elizabeth McBride, sat on the The Importance of Metadata and/or Technological Solutions in Music Publishing panel alongside other industry experts Liana Tassone, Creative Sync Licensing at Thirdside Music, and Tim Hardy, SOCAN of 22 years and co-owner of Sound of Pop music publishing. The discussion was an in-depth look at what metadata is required for publishers, how publishers use data and technology and how songwriters can harness these technology solutions to ultimately be more successful. 

Overall, HPX was a beneficial and educational experience. There were more than enough panels, roundtables, mixers, and venues to connect with music business professionals and songwriters alike. Our biggest takeaway was witnessing how well informed Canadian songwriters and publishers are about their PRO (performing rights organization) SOCAN. They put a lot of trust in their government organizations, whose civil services (and tremendous grant funding) reciprocate the local music industry exponentially. We learned that being a small and well supported industry, there is generally more competition than there would be in the US. In addition, most Canadian artists’ careers appear polarized - they are either hometown heroes or touring internationally. We're excited to see what is next in store for this ever-changing and evolving community, and for our upcoming events.

Make sure to check out all the events that Songtrust will be attending on our Events Page. Attending any of these? Let us know and we'll set up a meeting.

Related Articles

Data Trends and The Songwriter

As 2018 came to a close, our team went back and looked at all the data we had collected over the last year looking for trends that might stand out and give us insight into what we could expect for the new year. As we were discussing, this question of could we use our (and other’s reports) data reports to better help our clients plan for their goals in the upcoming year arose. In an ideal world - a songwriter could use these trends to predict their new year profits and make smarter business decisions for their career. Realistically, the data would be 100% correct, but that isn’t always the case. Our hope, however, is giving our creators a way to utilize music publishing trends to plan our their next year.

Jan 8, 2019

Mechanical Royalties from Sales

The idea of mechanical royalties as they relate to the sales of music (physical sales like CDs and vinyl, as well as digital downloads) can be quite confusing to both writers/publishers and artists/labels. After a song is written and released for the first time, the owners of the composition copyright must grant compulsory licenses to anyone who wants to record and/or release that composition.

Jan 3, 2019

What Should I Consider Before Hiring a Music Publicist?


There’s no denying the value of having a publicist in your camp. Today’s music publicists double as digital strategists, often serving a key role in the actual distribution of new releases (through exclusive premieres, for example). They have the pulse on how fans and industry alike discover and respond to artists, and keep an eye on that artist’s overall brand.

Jan 2, 2019