LEXNOUR is a Canadian artist, songwriter, and globally recognized producer whose emotionally driven sound has resonated with millions of listeners worldwide. Beginning his career as a producer in 2016, he quickly established himself through collaborations with major artists including Dax, Tech N9ne, Simple Plan, Yelawolf, Tyla Yaweh, Lecrae, Snow Tha Product, Soulja Boy, Connor Price, and more. He is best known for producing Dax’s platinum certified single "Dear Alcohol," the gold certified "To Be a Man" featuring Darius Rucker, along with additional records such as "Joker" and "Lonely Dirt Road."
In 2022, Lexnour transitioned from producer to artist, releasing his debut single "I Hate You Now," which gained rapid traction on TikTok and marked the beginning of his artist career. Since then, he has consistently released music that blends R&B, hip hop, trap, and alternative influences with elements of emo, pop, and early 2000s punk rock. His songwriting often centers around love, heartbreak, mental health, and faith, with a unique approach to mental health themes that focuses on universal emotional struggles rather than specific narratives, allowing listeners to deeply personalize the experience.
Known for his strong digital presence, Lexnour has built a highly engaged audience through viral content, open hook challenges, and studio skits that have generated millions of views and thousands of duets worldwide. With 4 million followers on TikTok, 1.2 million on Instagram, and 2.5 million on Facebook, he continues to bridge the gap between producer and artist while maintaining creative independence. His releases consistently reach millions of streams across platforms as he grows and evolves as an artist.
WAS THERE A SPECIFIC ARTIST OR SOUND EARLY ON THAT MADE YOU WANT TO START MAKING MUSIC?
Yeah, I was really influenced by the SoundCloud era when I started producing about 8 years ago. I was big into XXXTENTACION and Juice WRLD. When I first started making beats, I was also really into Metro Boomin and tried to mimic his production style. Over time, my sound shifted more toward emotional, sad trap-type beats.
YOU BUILT A MASSIVE REPUTATION AS A PRODUCER, WORKING ON VIRAL HITS AND COLLABORATING WITH MAJOR NAMES LIKE DAX. WHAT WAS THE SPECIFIC MOMENT THAT MADE YOU DECIDE IT WAS TIME TO STEP OUT FROM BEHIND THE BOARDS AND LAUNCH YOUR OWN ARTIST PROJECT?
I used to be a “producer influencer” for a long time and pushed out a lot of content. Around 3 or 4 years ago my stuff started going viral on TikTok, especially when I started making those funny “Recording a Rapper” skits without really thinking much of it. One day I did a skit where the rapper was just counting on a beat. It was literally a one take and took me maybe 15 minutes to record, film, edit, and post it. It went super viral and I ended up releasing it as an actual song. Since the algorithm favored that type of content, it motivated me to start making real songs and putting them out using similar video ideas.
HOW HAS YOUR BACKGROUND IN PRODUCTION INFLUENCED YOUR SONGWRITING? DO YOU FIND YOURSELF "BUILDING" A TRACK FROM THE BEAT UP, OR HAS YOUR PROCESS SHIFTED BEING BEHIND THE MIC?
Being a producer for so long has helped me a lot when it came to transitioning into being an artist. I honestly do not think I would have been able to become a full time artist without that producer background. I get to produce, write, record, and mix all my music, and make it sound exactly how I want it to. My process is always different when I make a song. Most of the time I start with the beat, then I come up with a hook idea and lay it down, build some drums after, record the verses, and then mix and master everything. I still end up making a lot of beats that I never use though. Either they are not really my style or I just cannot think of lyrics for them, so I post them on my YouTube channel or send them to other artists.
YOU’VE GROWN A HUGE AUDIENCE ON YOUTUBE AND TIKTOK. HOW DO YOU BALANCE MAKING CONTENT WITH STAYING FOCUSED ON MAKING THE MUSIC ITSELF?
It can honestly be really difficult at times to balance both content and music. I usually just go with the flow and do whatever I feel like that day. My ADHD tends to get the best of me, so I’m always bouncing back and forth between making music and creating content. On top of that, being an independent artist means I have to handle a lot of other things too like emails, finances, and all that. I’m rarely locked in for five or six hours just making music. I have to switch it up and work on different things, and honestly it makes the whole process more enjoyable.AS A PRODUCER-TURNED-ARTIST, YOU’VE LIKELY SEEN ROYALTIES FROM BOTH SIDES: RECORDING AND COMPOSITION. WHAT WAS YOUR "LIGHTBULB MOMENT" REGARDING MUSIC PUBLISHING AND WHY IT’S SO VITAL FOR INDEPENDENT MUSICIANS?
I’ve built a huge catalog of songs both as a producer and as an artist, and one big thing I’ve learned is that you have to register every single song you’re a part of. Even if one song only makes you around ten dollars a quarter, once you have 100 plus songs it adds up to about a thousand dollars a quarter, and that’s honestly lowballing it. I have around 200 songs registered now, and some of them alone generate thousands per quarter. I also have some platinum and gold records I produced like “Dear Alcohol” and “To Be a Man” that bring in an absurd amount of money. I’m making close to six figures per quarter, which is honestly crazy to think about.
YOU’VE BEEN INCREDIBLY PROLIFIC WITH SINGLES LIKE "HOPELESS" AND "UNWORTHY" IN LATE 2025. WHAT CAN WE EXPECT FROM THE LEXNOUR SOUND IN 2026? ARE YOU EXPERIMENTING WITH ANY NEW GENRES OR COLLABORATIONS?
I definitely love making sad and emotional type music and I’ll always keep making a lot of that, but I also have a country-style song and an afro-style song that I’m really excited to put out this summer. I think they’ll catch people by surprise and show that I can be versatile. I also made a screamo song that I want to release, but I’ve been really hesitant since it’s so different from anything I’ve put out before.
BEYOND THE MUSIC, WHAT ARE YOUR BIG-PICTURE GOALS FOR THE NEXT YEAR? WHETHER IT'S A NEW BUSINESS VENTURE, A SPECIFIC CREATIVE MILESTONE, OR PERSONAL GROWTH, WHAT DOES "SUCCESS" LOOK LIKE FOR YOU IN 2026?
Personally, I don’t really set too many goals for myself, especially on a yearly basis. I naturally have a pretty strong sense of urgency when it comes to getting things done, whether it’s work or personal goals. I usually just go with the flow. But if I had to say something, for 2026 I just want to keep staying positive, happy, and grateful!
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