American producer Kevin Brauer exploded on the music scene under the artist name SEVENN after releasing global hits such as "Colors of the Rainbow," "BYOB," and "BOOM" with legends like Tiësto, now playing the hottest stages at Tomorrowland, Zamna, and Lollapalooza and world class clubs like Savaya, Academy LA, Green Valley, and Laroc.
Last year "Deep Space" became one of the most supported techno tracks, played from Ibiza to Coachella by the giants Anyma, Tale Of Us as well as Vintage Culture, John Summit, Mind Against, Fideles, and Kevin Devries. His release on John Summit’s label, "Welcome The Night," "Delete Time" with Space Motion, and his rework of Gorillaz’s "Dare," have topped the Beatport charts, with support from Anyma, Armin Van Bureen, Inellea, and Miss Monique. His sets include his signature Indy Dance/Techno tracks to deliver unforgettable nights. Sevenn is managed by AudioMix and represented by WME internationally.
WHAT OR WHO INSPIRED YOU TO GET INTO MUSIC?
I grew up in a missionary community where music was embedded in daily life. We had these studios where I spent a lot of my childhood, watching these really talented musicians come together to create something new. I was recording vocals for children’s albums at the age of five, so music wasn’t something I consciously chose. I was just immersed in it from the start. Only later did I realize how rare that exposure was. Being surrounded by creativity at such an early age shaped how I see music now. It’s not simply entertainment, but more of a shared experience, bringing people into the same emotional space.
THROUGHOUT YOUR CAREER, WHO HAS HELPED YOU THE MOST IN GETTING TO WHERE YOU WANT TO BE, AND HOW DID THEY HELP?
My mom and siblings have been really key in my journey. Even though our environment was somewhat isolated, my mom made sure we were exposed to a wide range of cultures and types of performances. We got everything from theatrical productions like Lord of the Dance to classic artists like Frank Sinatra. It taught me that music could be expansive and bold.
I never actually planned to pursue music professionally. It was encouragement from my family, especially my brother Sean, that pushed me to take the leap.
HOW DO YOU BALANCE CREATING MUSIC THAT RESONATES WITH A GLOBAL AUDIENCE WHILE STILL HONORING AND CARRYING FORWARD YOUR BRAZILIAN ROOTS AND INFLUENCES?
Brazilian rhythm is something you absorb almost unconsciously. Growing up, you’d hear music everywhere… cars driving by with speakers blasting, street vendors announcing themselves with jingles and funk. That sticks with you. Even though I’m producing for a global audience, that rhythmic DNA is always present. Not always overtly, but it informs the movement underlying the production.
HOW WOULD YOU DESCRIBE YOUR STYLE OF MUSIC AND PERFORMANCE? HOW WOULD YOU DESCRIBE YOUR PHILOSOPHY AND STYLE AS AN ARTIST?
Sevenn was born from an intense awareness of how fleeting life can be. My music channels this urgency, scale, and emotional release. I’m drawn to cinematic moments that leave a lasting impact. Mostly I want the music to feel alive and unfiltered.
On stage, I approach every set with total focus and commitment. Each performance is a singular experience, a unique moment that can never be replicated. My philosophy is simple: if people are going to give you their time and energy, you better blow their minds.
YOU'VE PLAYED AT TOMORROWLAND, LOLLAPALOOZA, AND CREAMFIELDS. WHAT'S THE MOST REWARDING AND MOST DIFFICULT PART OF PERFORMING AT A FESTIVAL?
The scale is really exhilarating. Festivals allow you to operate at maximum intensity given the bigger stages, powerful sound systems, and collective energy from the crowds. But these sets are also demanding and require precision. You have a tiny window to make an impact and communicate what your music is about. It’s high stakes with a lot that can go wrong backstage, but that’s part of what makes it such a rush for me.
YOUR TRACK “BOOM” HAS TAKEN ON A LIFE OF ITS OWN, SOUNDTRACKING MASSIVE GLOBAL MOMENTS FOR BRANDS LIKE COMCAST XFINITY AND LG. CAN YOU DESCRIBE THE FIRST TIME YOU ENCOUNTERED YOUR WORK “IN THE WILD” AND HOW THAT MIGHT HAVE CHANGED YOUR PERSPECTIVE ON WHAT A SONG CAN ACHIEVE?
The first time was in Dubai. I was running late for a flight and suddenly heard “BOOM” blasting from a JBL speaker display in a tech store. It was surreal. Moments like that remind you that once a song is released, it no longer belongs only to you. It finds its own path and becomes part of people’s everyday lives in ways you could never foresee.
WHAT IS YOUR PROCESS WHEN LOOKING AND REACHING OUT TO COLLABORATORS FOR A NEW SONG?
Lately I’ve been creating faster than ever, which means trusting instinct more. As my output has increased, so has my willingness to experiment. I’ll develop multiple ideas and send them out to artists I respect, without being over-analytical about it. I’m mostly looking for artists who want to push ideas somewhere unexpected.
I get a lot of referrals from labels when they have a top line or track they think I should jump on. Sometimes I reach out directly but I’m super intentional about who I approach.
WHAT DRIVES YOU TO CREATE, AND HOW DO YOU DEFINE SUCCESS FOR YOURSELF IN MUSIC?
Creating is not something I have to decide to do, it’s more like how I process the world. Hans Zimmer described music as “play,” and that made a lot of sense to me. Working on new tracks requires a weird balance of discipline and freedom. It takes experimentation, refinement, and instinct all at once.
Music to me is a practice so I measure success as continuity, the ability to continue refining my craft and building a body of work with lasting impact. Commercial milestones are $uper fun, but longevity and artistic growth matter more. If the music keeps resonating with people, that’s success to me.
SOMETIMES BEING IN THIS BUSINESS CAN BE REALLY OVERWHELMING. DO YOU HAVE ANY TIPS FOR MAINTAINING PERSPECTIVE AND COMPOSURE?
You learn quickly that momentum comes in waves, so it’s important not to get too attached to the highs or the lows. I try to stay consistent and grounded in the work to make sure I don’t get lost in the noise around it. Mostly I focus on craft because when you’re committed to continuous improvement, these fluctuations don’t hit as hard. This career is a marathon built with a loooooot of patience and determination.
WHAT ADVICE DO YOU HAVE FOR ARTISTS WHO ARE JUST STARTING OUT?
Develop your own point of view. In a world that’s increasingly driven by algorithms and AI, distinctiveness and originality is the new currency. Definitely take the time to study and perfect your craft, but in the process be careful not to dampen your instincts by trying to fit into trends. The artists who make a lasting impact are the ones who sound unmistakably like themselves.
WHAT ABOUT AROUND COPYRIGHT PROTECTION?
Protect your work early and properly. Understanding publishing, splits, and rights is essential. Solid legal guidance is extremely cheap compared to the cost of a mistake. With AI reshaping the landscape, originality and ownership is more critical than ever. The more distinct your voice and the more secure your rights, the stronger your foundation will be.
WHAT'S NEXT FOR YOU?
I’m focusing on building a more cohesive body of work, incorporating more of my own vocals and building a theme around urgency, time, and breaking away from the status quo. Recently I’ve been collaborating with an LA-based agency to refine that vision into the next push that we just kicked off in 2026. The goal is less coming up with the next big track, and more building a movement.
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