You probably already know the importance of having an EPK (Electronic Press Kit). A good EPK is the primary tool you or your band have to get the attention of the media, a mighty challenge in this crowded environment. Here are some tips to help you avoid making costly mistakes that could set back your goal of world domination (or at least making a dent).
Avoid a Poorly Written Biography
The biography is probably the core content of your EPK. It tells the intended audience who you are, what makes your band what it is, and why those in the music business will want to work with you. While it is important to provide compelling content, it is also essential not to be overly dramatic (i.e., don’t try to sell yourself as the next coming of Jimi Hendrix). Most importantly, however, is to make sure the bio is well written and proofed for errors. A poorly written bio full of spelling and grammatical errors will only demonstrate a lack of professionalism. This is one area where hiring a professional to write copy may be an expense worth making.
Provide Social Media and Website Links
When reaching out to promoters it is important they know where to look if they want to find out more about you. Make sure you have links to your social media accounts and your band’s website. It’s also important to make sure the links are not broken or dead. Make sure the information provided is an accurate reflection of your band today. You don’t want to link to a website showcasing your band’s easy-listening cover days if you are now writing and performing original acid rock tunes.
Provide Samples of Music and Performance Calendar
Nothing promotes your band better than samples of your product and a list of recent and upcoming shows. Links to music samples and downloads should be provided to all sources where your music is being played so that promoters can get a first-hand account of what you bring to the table. Additionally, make sure you keep the list of your performances up to date.You want promoters to know you are in demand. If your band is playing shows and you don’t provide that information, they won’t know it.
Provide Quality Photos, Video, and Artwork
As with the biography, the photos, video, and artwork you send out and provide links to in your EPK should be of very high quality, and hiring a professional should be considered. Make sure to use high quality, high-resolution headshots and photographs that accurately capture the image you wish to portray. Grainy, out-of-focus photos and videos or sloppily drawn artwork mark you as a beginner. With photos, it is also worthwhile to provide images that are both horizontal and vertical plus varied in size so they can be utilized in a wide variety of layouts.
Make Sure to Include Current and Accurate Contact Info
Once you have nailed all the core components of your EPK and you’re ready to send it out, make one last check and ensure that you have included current and accurate contact information. Double check phone numbers and emails for typos and to make sure you’re not using a long forgotten manager’s email. It is also worthwhile to include at least two current contact sources in the event a promoter has any difficulty making contact. Remember, no matter how much work you put into your EPK, it’s worthless if you omit or put in faulty or outdated contact information.
EPKs are a vital source to the success in the music industry today, so it’s worth taking the time to do it right. Taking the time to proofread and using professional assistance when needed could be the difference between playing that next big gig or sitting home on another Friday night.
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