You probably already know the importance of having an Electronic Press Kit (EPK). A good EPK is the primary tool you or your band have to get the attention of the media — a mighty challenge in this crowded marketplace.
Here are some tips to help you avoid making costly mistakes that could derail your goal of world domination (or at least making a dent in the music world).
Avoid a Poorly Written Biography
A compelling biography is the core content of your EPK. It tells the intended audience who you are, how you got here, and why anyone in the music business would want to work with you. While it’s important to provide reasons why someone would want to support or write about you, don’t be overly dramatic and declare yourself the second coming of Jimi Hendrix.
More importantly, make sure the bio is well-written and tightly edited. A sloppy bio full of spelling and grammatical errors will only demonstrate a lack of professionalism. This is one area where hiring a professional copywriter may be an expense worth making.
Provide Social Media and Website Links
Make sure any links to your social media accounts and website are live and clearly visible when reaching out to promoters. The information provided should also be an accurate reflection of your current band. You don’t want to link to a website showcasing your easy-listening or cover band days if you are now writing and performing original acid-rock tunes.
Provide Samples of Music and a Performance Calendar
Nothing promotes your band better than samples of your music and a list of recent and upcoming shows. Links to music streams and downloads should be provided so that press and promoters can get a first-hand account of what you bring to the table. Also, make sure you keep the list of your performances up to date. You want your targets to know you are in demand. If your band is playing shows and you don’t provide that information, they won’t know it.
Provide Quality Photos, Videos, and Artwork
Much like your biography, the photos, video, and artwork you send out should be of very high quality, and hiring a professional should be considered. Make sure to use high-resolution headshots that accurately capture the image you want to portray. Grainy, out-of-focus photos, poorly produced videos, and amateurish artwork will mark you as a beginner. With photos, it is also worthwhile to provide images that are both horizontal and vertical and varied in size, so they can be utilized in a wide variety of layouts.
Include Current and Accurate Contact Info
Once you have nailed all the core components of your EPK and you’re ready to send it out, make one last check and ensure that you have included current and accurate contact information. Double-check phone numbers and emails for typos and make sure you’re not using a former manager’s email.
It is also worth including at least two current contact sources in the event a promoter has trouble reaching you. Remember, no matter how much work you put into your EPK, it could be worthless if you omit or use outdated contact info.
EPKs are a vital starting point for success in the music industry, so it’s worth doing it right. Taking the time to proofread and use professional assistance when needed could be the difference between playing that next big gig or sitting home on another Friday night.
Download our EPK Kit for more information and examples.
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