Songtrust Spotlight: Fhernando

Currently based in Bolivia, South America, FHERNANDO is an up-and-coming multi-genre music producer and artist, with a penchant for writing infectious music and relatable narratives. Fhernando is greatly inspired by real-life experiences which influences him as an artist as well as the music he creates. He ingeniously presents a fresh new perspective with his unique brand of music consisting of a distinctive blend of house/disco elements combined with pop music influences, reaching out to a plethora of different listeners from all walks of life. The resourceful individual also has a unique innate competency to ingeniously put together idiosyncratic sounds and words, creating high aptitude wordplay and breathtaking music, all while maintaining a consistent brand. Drawing inspiration from Nina Simone to Madonna and The Beatles, Fhernando constantly creates music that continues to bewilder and enchant.

Being a digital nomad, not bound to one physical location, Fhernando continues to travel all around the globe while creating music, with plans for a brand new album release in early 2021. Armed with big dreams and plenty of energy to spare, Fhernando seeks to positively influence the world and connect with like-minded individuals through his music and is no doubt, well on his way to becoming one of the most phenomenal artists in this generation.

Fhernando YouTubeFhernando WebsiteFhernando TikTokFhernando InstagramFhernando TwitterFhernando Facebook
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What or who inspired you to get into music?

I remember when I was a kid there was a TV show in Mexico that was every Sunday presenting the new music stars, and I always dreamed of being there and being able to do the same -- sing, create music, and have the world listen to me. I remember that inspired me a lot to create music.

How would you describe your style of music and performance? How would you describe your philosophy and style as an artist?

I would describe my music as Disco Chic, and it is a fusion between electronic sounds with Pop and Disco tones making it extremely pleasing to the ear for any occasion. My philosophy as an artist would be to do what your instinct tells you to do, and the best style is to be myself. I don't like to create characters that later are very difficult to maintain.

What drives you to create, and how do you define success for yourself in music?

I'm inspired by the music itself, when I listen to other artists' or composers' songs I always say “wow I wish I could create something like that”, then I go into the studio and start writing inspired by that song or production that has blown my mind.

In my own opinion, I would define musical success with a loyal fan base, which are those who support your music, listen to it constantly, and share you on their networks, from there everything else comes on its own.

What have you learned from your time in the music industry, and do you wish you had done anything differently?

I have learned that to be successful you need to have a good music base and then a lot of marketing work. Maybe I should have taken a marketing course to have applied it from the first day I launched my music through digital platforms.

Have you ever written a song that no one else believed in? How did you deal with that?

It's always pretty hard to show your music to your friends and family, they always have different opinions and not everyone likes it, but it's good to hear all kinds of reactions. I've always believed in what I do and I always have faith in every project, and they've worked out very well.

How can individuals help the LGBTQIA+ community succeed in the music industry?

Just by listening to our musical proposal and sharing it on your social media, that's the best publicity there is today.

What advice do you have for up-and-coming LGBTQIA+ artists?

Never try to hide who you are, always listen to your instinct, always believe in your project, fight for it no matter how many times you are said "no" to, and never let anyone or anything try to change your true self.

What's next for you? Any upcoming projects or plans for 2021?

To keep creating music, to keep preparing myself in singing, composition and to keep reaching more people thanks to my music.

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