Songtrust Spotlight: Luciano Luna

After 15 years in the music industry as a singer, composer, and producer, 2020, has been a very important year for LUCIANO LUNA, a year in which he received his first Latin GRAMMY as a producer for Best Banda Album.

Luciano started as a vocalist for many local music groups in his birthplace, Guamuchil, Sinaloa, where he managed to enter the music industry and placed his first songs as a composer. In 2016, his song “Tus Palabras” was recorded by Award-winning Banda El Recodo, and opened the doors for Luciano as a composer. This song gave him his first BMI Award.

Since then, many well-known musical groups, such as, Banda El Recodo, Julion Alvarez, Banda Los Recoditos, Los Tigres del Norte,  Arrolladora Banda El Limon, Ricardo Montaner, Gerardo Ortiz, and Lucero, amongst many others that have reached #1 on the Billboard charts, have recorded his songs.

Luciano has received multiple recognitions as a composer, including Songwriter of the Year in SESAC for 5 consecutive years, more than 50 SESAC Awards for his songs that reached #1 on the charts, SACM AWARDS, Billboard Awards, Monitor Latino Awards, Premios Bandamax, multiple BMI Awards, which has made him the most recognized Regional Mexican composer of all times.

In 2019, Luciano was honored with El Premio Conquistador by the Latin Songwriter Hall of Fame for all his success and his hard work.

Luciano developed a passion for producing other artist’s music projects and became the person to go to for many, such as Lucero, Fanny Lu, Grupo Duelo, Horoscopos de Durango, Mariana Seoane, and many others. 

Luciano continues to place his songs with important artists and producing for renowned artists like Pepe Aguilar and many others.

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What or who inspired you to get into music?

I was born in Guamuchil Sinaloa, Mexico and the greatest icon of our city is Pedro Infante -- he is my inspiration.

How would you describe your style of music and performance? How would you describe your philosophy and style as an artist?

I like to talk about situations and I often like to be the other person. I like to use inverted psychology, my words are often direct not metaphorical.

What drives you to create, and how do you define success for yourself in music?

My success is within my ideas. When I don't have an idea, the process is more difficult. The best feeling for me is when I hear my songs everywhere (ex. markets, stadiums, restaurants, etc) -- that's how I know I'm on the right track.

Throughout your career, who were the most beneficial people in getting you to where you wanted to be? Was it management, assistants, A&Rs? How did they help?

The most beneficial people in my career and personal life are my parents. They have never left me alone.

Sometimes being in this business can be really overwhelming. Do you have any tips for maintaining perspective and not sweating the small stuff?

Music is an extensive world that has many ways and styles. We choose what we want to be and stick to that.

How much creative freedom do you have when working with producers, co-writers, and mixing engineers? How do you know if a collaborator is a good fit for that? 

When there is a chance to collaborate, you quickly know when a collaborator is a good fit. When they join the project willing to learn and share ideas, that's how you know.

What advice do you have for up-and-coming artists?

Music demands perseverance and intelligence. My advice to them is to dedicate lots of time and effort to your career.

What's next for you? Any upcoming projects or plans for 2021?

I'm working on my new album "Mis Palabras" which features several friends who are great artists. Several songs written by me are coming this year.

As a producer, I am working on important albums which will be released in 2021, too.

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