Industry Spotlight: Crafting Your Brand with The Superfan Company

THE SUPERFAN COMPANY (from the team that brought you ZinePak) creates one-of-a-kind programs and products that engage superfans. They bridge the gap between like and love by creating 100% custom, tangible solutions that fans can share in real life and on social media. We sat down with Brittany Hodak, the co-founder, to talk about artists and marketing - from the importance of crafting a brand for themselves to the pros and cons of DIY marketing - and why interacting with their fans on another level is so vital in today’s day and age.  

Jul 25, 2018

Industry Spotlight: Discussing Sampling with Tracklib

LAUNCHED IN April 2018, Tracklib is the world's first and only music service that enables music creators to discover, sample, and license original recordings. It solves a problem that has been plaguing producers, DJs, and artists since the rise of sampling in hip-hop and dance music over 30 years ago - how to license and pay for usages in an easy and straightforward manner. Tracklib features a library of over 60,000+ tracks that users can browse, download, and license for samples with the click of a button. Tracklib was founded in 2014 to liberate sampling by creating a music service that makes it possible for music creators to sample original recordings without looking over their shoulders. Tracklib’s Creators Advisory Board includes top producers Erick Sermon, Prince Paul, and Drumma Boy.  

Jun 27, 2018

Industry Spotlight: Talking About Artists With Pandora

PANDORA’S Artist Marketing Platform (AMP) is a suite of free, self-serve marketing tools to help artists promote their music and careers. These tools support the artist’s goals of breaking music, connecting with fans, and making more money – both on and off Pandora. The marketing tools on AMP are supplemented by artist data insights and analytics on Next Big Sound. We sat down with Heather Ellis, from Pandora's marketing team, to talk about artists - from how the industry has changed to the tools now available - and why it's never been a better time to be a songwriter. 

May 30, 2018