by: John Regan, Dean Francis, and Filip Nallamilli
AFEM (Association for Electronic Music) is the trade body for the entire ecosystem of Electronic Music, from Labels to Live, Managers to Media, Technology to Talent. They connect their worldwide membership to develop business opportunities and drive change in the industry where needed.
FOUNDED IN 2004, HeadCount is a nonpartisan nonprofit organization dedicated to voter registration and voter engagement. Working with a small core staff and a national network of volunteers, they hold voter registration and get-out-the-vote drives at music festivals, concerts, and cultural events nationwide.
Their work focuses on advancing participation in the democratic process by going directly to new and young voters to educate them on upcoming deadlines and elections, as well as registering them if they are not currently on the voter rolls in their states. HeadCount has registered more than 500,000 individuals to vote through their work at live music events and cultural gatherings. Additionally, HeadCount is partnered with March For Our Lives, having served as the lead voter registration organizer for the Marjory Stoneman Douglas High School students’ nationwide bus tour. This summer, HeadCount also organized voter registration efforts on summer concert tours including Jay-Z and Beyonce; Macklemore and Kesha; Dave Matthews Band; the Vans Warped Tour; and many other musical artists.
They are now focused on get-out-the-vote initiatives, as many states have already begun their early voting periods for the 2018 midterm elections.
ZOO LABS teaches business to artists, empowers them as entrepreneurs and directs resources towards their ventures. The process starts in their onsite intensive Zoo Labs Music Residency Program and expands to two years of artistic and entrepreneurial development. Since 2013, Zoo Labs has operated as an Oakland, CA based non-profit, and supported over 200 artists. Their goal is to empower artists to build and strive in their creative careers. We sat down with Brad Dollar, mentor and developer, to learn more about Zoo Labs creation and collective vision on why artist development is so important for aspiring songwriters.
THE SUPERFAN COMPANY (from the team that brought you ZinePak) creates one-of-a-kind programs and products that engage superfans. They bridge the gap between like and love by creating 100% custom, tangible solutions that fans can share in real life and on social media. We sat down with Brittany Hodak, the co-founder, to talk about artists and marketing - from the importance of crafting a brand for themselves to the pros and cons of DIY marketing - and why interacting with their fans on another level is so vital in today’s day and age.
LAUNCHED IN April 2018, Tracklib is the world's first and only music service that enables music creators to discover, sample, and license original recordings. It solves a problem that has been plaguing producers, DJs, and artists since the rise of sampling in hip-hop and dance music over 30 years ago - how to license and pay for usages in an easy and straightforward manner. Tracklib features a library of over 60,000+ tracks that users can browse, download, and license for samples with the click of a button. Tracklib was founded in 2014 to liberate sampling by creating a music service that makes it possible for music creators to sample original recordings without looking over their shoulders. Tracklib’s Creators Advisory Board includes top producers Erick Sermon, Prince Paul, and Drumma Boy.
PANDORA’S Artist Marketing Platform (AMP) is a suite of free, self-serve marketing tools to help artists promote their music and careers. These tools support the artist’s goals of breaking music, connecting with fans, and making more money – both on and off Pandora. The marketing tools on AMP are supplemented by artist data insights and analytics on Next Big Sound. We sat down with Heather Ellis, from Pandora's marketing team, to talk about artists - from how the industry has changed to the tools now available - and why it's never been a better time to be a songwriter.