Industry Spotlight: Talking About Artists With Pandora

PANDORA’S Artist Marketing Platform (AMP) is a suite of free, self-serve marketing tools to help artists promote their music and careers. These tools support the artist’s goals of breaking music, connecting with fans, and making more money – both on and off Pandora. The marketing tools on AMP are supplemented by artist data insights and analytics on Next Big Sound. We sat down with Heather Ellis, from Pandora's marketing team, to talk about artists - from how the industry has changed to the tools now available - and why it's never been a better time to be a songwriter. 

May 30, 2018