Releasing New Music? Here’s Why Pre-Save Pages are a Must

This guest post was written by the team at found.ee.

When it’s time to drop a new song or album, you want to make the biggest splash possible. But with so many platforms, links, and campaigns to manage, it’s easy for your release plan to feel scattered. Enter the Pre-Save page–one simple link that can turn chaos into clarity and help you grow your audience while building hype.

This isn’t just another marketing tool. It’s the foundation of a smart release strategy. Let’s explore why Pre-Save pages should be your new best friend.

Why Pre-Save Pages Matter

A Pre-Save page is your central hub for everything related to your release. It gives fans a single action, saving your track or album to their library ahead of time, and becomes the go-to link for all your marketing efforts.

With found.ee, your Pre-Save page even automatically flips on release day to feature live streaming links. That means you can keep using the same link before, during, and after launch, without having to swap URLs or confuse your audience.

More than just a button to click, a good Pre-Save page can showcase your branding, tour calendar, merch store, or behind-the-scenes content, making it a destination, not just a link.

Capture First-Party Data That You Own

Streaming numbers are great, but they don’t tell you who your fans are. Social followers? You don’t control that relationship either. Pre-Save pages let you collect first-party data—email addresses, phone numbers, and engagement insights—that you actually own.

By adding an email or SMS sign-up form to your Pre-Save page, every click becomes an opportunity to build a lasting connection. Pair this with found.ee’s universal pixel to track fan behavior and create remarketing audiences, and suddenly you’re running a data-driven release campaign rather than guessing what works.

Your Marketing, All in One Place

• Promote once, everywhere: Social posts, email blasts, QR codes at shows—all point to the same page.
• Maximize fan actions: Fans can save your track, follow you, sign up for emails, and even buy merch all in one visit.
• Make marketing flexible: Add tour dates, videos, or special offers to keep the page relevant beyond release week.

The Long Game: Build Hype and Momentum

Pre-Save pages aren’t just for release day, they’re about building excitement early. Giving fans a clear call-to-action weeks ahead of launch creates a sense of anticipation, turning casual listeners into day-one streamers.

And because Pre-Save pages evolve with your campaign, they help maintain momentum long after your music is live. By continuously refreshing artwork, adding video content, or featuring merch, you can turn one link into a long-term marketing engine.

Takeaway for Artists

If you’re serious about growing your audience, a Pre-Save page should be step one for every release. Instead of spreading your promotion thin, use a Pre-Save page as the anchor of your release strategy. From building hype to nurturing your fanbase, this one step can set you up for bigger numbers, better engagement, and a smoother rollout every time.

As a partner of Songtrust Amplified, found.ee is offering their top-tier (Power) account subscription for free to all users on the General Admission level and above – featuring a full suite of marketing & advertising tools, including pre-save pages and more to jumpstart your next music release campaign.

Ready to get started? Learn more about exclusive Songtrust Amplified offers, and learn more about found.ee!