Industry Insight, Resource

YouTube 101: A Beginner’s Guide

Frances Katz
Frances Katz on Apr 12, 2018

Savvy musicians know that YouTube is one of the best ways to locate fans and potential fans around the world. If you’ve started your own YouTube Channel, you’re on your way, but are you taking all the right steps to earn royalties from your songs on YouTube?

Every time someone uses one of your songs in a video they’ve posted on YouTube, you can earn royalties as that song’s rights owner. Whether it’s a recording of a gig you recently played or a cat video with your song as backup music, the rights owner of that song can earn a share of advertising revenue. In fact, YouTube says it’s already paid out over $1 billion in revenue to the music industry from advertising alone in the last 12 months.

How Songwriters Can Monetize

Two top ways songwriters can earn royalties for their songs is through ads and Youtube’s Partner Program. Advertisers pay YouTube to target their ads - something Google is exceptionally good at - and then they share a portion of that ad revenue with the people - the songwriter - who owns the content of the video uploaded. Essentially, if you upload original content - or your original song - on your own channel, you can make money off that content AND off videos that other people upload on their channels that includes content that you own - aka your song.

Signing up for YouTube’s Partner Program is another step toward monetization. Once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers, you can apply to join the program.

If you’re an indie artist, you can manage your monetization program on your own or you can hire a publisher to help you manage it more efficiently. Music publishers have access to YouTube’s Content ID feature and may have other proprietary tools that help them locate everywhere you music has been uploaded.  With the right publisher, they can help you identify who is using your songs, make sure there’s an ad on the video and get your share of that revenue right to you through your performing rights organization (aka PROs) and mechanical rights societies. This means the performance royalties are paid through your affiliate PRO and the mechanical rights are paid out by your publisher, like Songtrust. Whether you’re already signed to a label, working with a distributor or an indie artist just starting out, it’s time to start getting your monetizing act together.

 

Songtrust's Youtube Monitor

 

Here is what Songtrust's YouTube Monitor looks like. To make sure you're collecting on YouTube and more, sign up for Songtrust and start claiming your songs! 

Register Your Songs

Related Articles

The World of Music Publishing Royalties: Webinar Recap

Throughout November and December, we held a webinar series revolving around The World of Music Publishing Royalties. Over the course of five sessions, hosted by Songtrust's own Noelle Gambuti and Elizabeth McBride, Publishing Specialists, and various special guests, we dove into the major themes of music publishing royalties. We covered topics from the types of royalties your song can earn you to specialized royalties like YouTube and streaming royalties. The turnout was tremendous and those that attended asked a lot of excellent questions.

Dec 13, 2018

How to Get The Most Out of Your Soundcloud Account

Soundcloud has become a critical tool for any songwriter or musician who wants to reach an audience of potential fans – but it isn’t as easy to do as simply pushing a button. As the largest online music community, Soundcloud affords an independent music maker a significant platform, but one that’s crowded with thousands and thousands of other artists, too. Here are some important steps to keep in mind when using Soundcloud to make sure your work stands out and finds the receptive audience you want.

Dec 11, 2018

Retirement Planning for Songwriters

As a songwriter, retirement isn’t exactly at the forefront of your mind - finishing your song, setting up that next gig, and getting new equipment is more likely. However, retirement is ultimately still a top financial goal that you should be working toward.

While it may be the furthest goal out, any good financial plan starts with calculating how much money you’ll need to live on during your retirement years (aka your golden years), putting a strategy in place to get there, and then addressing your shorter-term needs, like upgrading your equipment or booking studio space. Many financial professionals believe you’ll need approximately 80 percent of your peak pre-retirement income to maintain your current lifestyle in retirement - seems like a lot right?

Dec 4, 2018